On October 3rd, we celebrated a remarkable milestone: 50 years of partnership between The Best Western Royal Chase, Shaftesbury, and BWH Hotels GB. 

We believe that Best Western Royal Chase is the only independent hotel in the UK to maintain such a long-standing partnership with a single brand which is a testament to the mutual trust and success shared over the decades. This achievement highlights the exceptional loyalty and commitment of both parties, since it joined the brand in October1974 - when the average price of a pint of beer was 22 ½p, a brand new Ford Cortina would set you back £1,519 and the average house price was £10,000!

It is thought to be the longest such partnership in British hospitality and demonstrates the support and market advantages we can offer.

Tim Rumney, commented: “This amazing anniversary is testament to the quality of the service offered by BWH Hotels and the great relationships that our team nurtured over the years. The Royal Chase Hotel and all of our partners enjoy a range of benefits to allow them to connect to customers globally but remain local and independent. Not many hotel groups can say they have partner hotels they have been working with for half a century!”.

Lesley Ali, General Manager of The Royal Chase Hotel, said: “We are proud to be an independent Best Western hotel with all the charm of our 18th Century setting and the convenience of 21st Century facilities. Our partnership with BWH Hotels has clearly stood the test of time and their outstanding service to our hotel has meant a very long and successful relationship.”

We look forward to another 50 years of success together!