Welcome to BWH Hotels

4,200 Hotels
100+ Countries
60 million Rewards members
19 Brands

Welcome to BWH Hotels, the only global hotel brand to guarantee that owners, operators and developers stay in control.

And the best part is we’re lower cost than the big brands. We offer nothing but honest and transparent pricing.

We’re so confident in what we do that we will never tie you into long contracts. We’ll give you the flexibility to stay for as long as you need support. You decide what is right for your hotel. On average, our hotels partner with us for 21 years; the greatest testament to the power of our partnership.

So, if you want to be local, feel global, but always stay independent, welcome to your perfect brand partner.

How We Support Our GB Hotels

>23% Brand Contribution

Branded BW hotels which utilise our revenue management service benefitted from a 23.4% brand contribution of total room nights in 2022.

>10 RGI Growth

In 2022, properties which utilised our revenue management service benefitted from an RGI uplift of >10pts over those not using the service.

£7m M&E and Groups Revenue

Our dedicated venues desk have delivered over £7m of M&E and Groups revenue to our hotels in 2023.

60m Rewards Members

You'll have immediate exposure to 60m members of our global loyalty programme, Rewards, which will deliver >£50m of revenue into GB hotels in 2023.

4% Average cost of our partnership

The total average cost of partnering with us equates to 4% of GRR. Compare that to other brands!

Discover Our Brands

The BWH Hotels portfolio offers a range of brands from luxury to economy. Let our experienced team produce a tailored approach for your needs and project requirements

WorldHotels Crafted
WorldHotels Distinctive
WorldHotels Elite
WorldHotels Luxury
BW Signature Collection by Best Western
BW Premier Collection by Best Western
Aiden by Best Western
Sadie by Best Western
Vib Best Western
Best Western
Best Western Plus
Best Western Premier
Sure Hotel by Best Western
Sure Hotel Plus by Best Western
Sure Hotel Collection by Best Western
Extended Stay
Executive Residency by Best Western
Home by Best Western
Sure Hotel Studio by Best Western
Design freedom, fabulously unique
Maintain operational control
Control cost efficiency
Flexible contract terms

at a glance

  • Global loyalty scheme - BW Rewards
  • TMC preferred agreements
  • Discounted brand OTA partnerships
  • Affiliate marketing programs
  • International corporates & RFPs
  • Global chain code - GDS
  • Global web connectivity
  • 24-hour multi-lingual reservations
Let's Talk

Lets Talk

Contact our Hotel Development Team
Terii Dunne
Terii Dunne
Business Development Director
With a lifelong career in the hotel industry, Terii leads new business for BWH Hotels GB across our array of 19 brands. Whether you are a developer, operator, or owner of hotels, Terii is the person to talk to about working with a brand that understands you.
Mark Stanley
Mark Stanley
Head of Hotel Development & Member Services
With 23 years' of brand experience, Mark directs Acquisition, Retention and Quality strategies. He manages hotel growth via new recruitments into BWH brands, new builds and conversion projects, maintains brand quality, and is key in developing member engagement.