BWH Hotels has added more than 200 hotels worldwide during 2025, strengthening its global portfolio across multiple brand segments. The group, which includes WorldHotels, Best Western Hotels & Resorts and SureStay Hotels, said the expansion reflects continued owner confidence and demand for flexible brand models. The company is set to accelerate development further in 2026, supported by a pipeline of over 230 international projects.

“Our continued progress reflects the strength of our diverse portfolio, the trust of our owners, and our commitment to creating exceptional experiences for travelers. This past year brought meaningful expansion across our brands, underscoring the value of our proven delivery systems and hotelier support,” said Larry Cuculic, President and CEO of BWH Hotels. “As we enter 2026, we will continue reaching new destinations and evolving our business to meet the needs of current and future guests.”

During 2025, BWH Hotels strengthened its position as the second-largest soft brand operator globally, driven by growth across WorldHotels, BW Signature Collection and BW Premier Collection. The Aiden brand continues to expand, with more than 50 hotels in the pipeline across 15 countries. The group also reported growth in wellness-led and experiential properties under WorldHotels.

Regionally, North America remains the largest growth market with 165 projects underway, while Asia Pacific, EMEA, Latin America and the Middle East continue to show steady expansion, particularly in India, Europe and Saudi Arabia.

BWH Hotels adds over 200 hotels globally in 2025 - BW Hotelier