+25% Brand Contribution
In the year to date*, branded BW hotels have benefitted from a brand contribution (which excludes OTA business) of 25% of total room nights. *January to June 2024 inclusive
+10 RGI Growth
In 2022, properties which utilised our revenue management service benefitted from an RGI uplift of >10pts over those not using the service.
£8M M&E Revenue
Our dedicated venues desk are on track to deliver £8m of M&E and Groups revenue to our hotels in 2024.
60M+ Rewards Members
You'll have immediate exposure to 60m members of our global loyalty programme, Rewards, which delivered >£70m of revenue into GB hotels in 2023.
4% GRR
The total average cost of partnering with us equates to 4% of GRR. Compare that to other brands!