Our Boutique Brands

Aiden by Best Western


Aiden is a trendy new collection of modern, suburban boutique hotels with a cool, laid-back personality. No two hotels are alike. Down-to-earth with a quick wit and ready smile, Aiden embodies the eclectic spirit of the neighbourhood - a welcoming host of local flair and new adventures.

Sadie by Best Western

Always alluring. Always an adventure.

Inspiring guests with bold designs and meticulously curated detail, Sadie defies the status quo for upscale accommodations. Keep pace with the pulse of the city and venture into a lively space that is chic and sophisticated with an allure that carries a grungy edge. Seamlessly integrated amenities for the modern adventurer and playful surprises make for a memorable stay that can only be Sadie.

Vib Best Western

A rewarding urban-fresh experience.

Discover a connected hotel experience where technology blends with local inspirations to create an affordably hip boutique hotel that is smart, bold, and unmistakably fresh.

Lets Talk

Contact our Hotel Development Team
Terii Dunne
Terii Dunne
Business Development Director
With a lifelong career in the hotel industry, Terii leads new business for BWH Hotels GB across our array of 19 brands. Whether you are a developer, operator, or owner of hotels, Terii is the person to talk to about working with a brand that understands you.
Mark Stanley
Mark Stanley
Head of Hotel Development & Member Services
With 23 years' of brand experience, Mark directs Acquisition, Retention and Quality strategies. He manages hotel growth via new recruitments into BWH brands, new builds and conversion projects, maintains brand quality, and is key in developing member engagement.